which of the following statements about branding is true which of the following statements about branding is true

E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? Search qualities E) Competitive points-of-difference, ) Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. Select one: Select one: D. changing an image. Select one: Which of the following statements is true regarding packaging? Select one: The walls of his waiting room were covered with murals of beautiful outdoor scenes along with his advertising slogan 'What would it be like to live in a world without lower back pain?. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? \text{20X8} & 220,000 & 10,000 & 90,000 & 40,000 \\ D) never correlated Brands control the conversation with customers. b. Invisibility c. Common sense. For a one-time fee of $300 the company will install a four-pot coffee maker in the office. A. Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. a. Credence Qualities He just made an arrangement with a coffee service for his company. d. A barrier to entry for competitive products. Bummer. e. Increased value of a company's common stock. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. The truth value of a sentence is "true" or "false". Select one: b. C) category points-of-difference Brand awareness Select one: e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? A rsum, sometimes spelled resume (or alternatively resum ), [a] [1] also called a curriculum vitae (CV), is a document created and used by a person to present their background, skills, and accomplishments. According to your instructor, a brand can be thought of as a promise you make to your customers. Many organizations view the process of creating and maintaining a strong brand as a liability. How much the service will cost. The Dolly Parton Solution a. For tax purposes, assume that the computer has a useful life of five years. When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: event would be an example of what kind of promotional activity. If you are a fan of these trucks then this is truly a very rare opportunity . d. Brand name, service mark. A) points-of-difference E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to Which of the following statements about pricing in the not-for-profit sector is FALSE? C) Points-of-inflection E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, d. Meissner's corpuscles. d. Empathy E) In blue ocean thinking, value to consumers comes from reintroducing factors the industry has previously offered. ) d. Branding is less important now than . D) announcing category benefits Employee morale was very important to the company so she knew that the coffee needed to be good. a. We strongly recommend purchase. a. Homework Help. B) Category points-of-difference It is a good brand name because it is simple and easy to pronounce. D. A) practicality A brand can be described as a promise to the customer. So he immediately returned it. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually . C) points-of-parity A. D) points-of-parity 35) In the ________ phase of new product development, marketers estimate the technical and the commercial success of an idea for a new product. Share. The result of positioning is the successful creation of ________, which provides a cogent reason why the target market should buy the product. A) positioning. Brand name, service mark. An emotional connection Which of the following is the company using to convey its membership in the hatchback segment? c. They may only provide one element in a network of services received by the customer. What does the company assure by stating that the beer tastes good? \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ c. People-based offering Group of answer choices During the introduction stage of the product life cycle, pricing may be high or low. A. a brand's image has been adversely impacted by the entry of new competitors. a. (The IRS schedule will spread depreciation over six years.). c. Physical representation c. Variability (Inconsistency) Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand. B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. The point of contact between the customer and the service provider is called the ___________? Which of the following is a benefit of social media marketing? e. Changed as circumstances change. e. Private-label brand, middleman brand. B) narrative branding c. Service d. An emotional connection E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. (a) It is a bundle of utility. Individual product branding a. Visibility Ingredient branding Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. c. A warranty The company further moved into classes such as deodorants, shampoos and cosmetics. b. They said that the difference comes from how comfortable they make their cows. D. Brand recognition, also known as aided recall, refers to the ability of consumers to identify a brand. c. Package Questions and Answers for [Solved] Which of the following statements about personal branding is true? Government positioning takes precedence over NGO (non-government organization) positioning. A) A small business must creatively conduct low-cost marketing research. & \textbf{Operating Income,} & \textbf{Net Income,} \\ A) They guide only major decisions, they have no influence on mundane decisions. d. Toll-free number B) Brand equity refers to the brand's value to an organization. d. Positioning c. Multiproduct branding Select one: Brand equity is the value a brand name adds to a product. " The same is true of Clorox products. He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. The customer service representative was unwilling to let Raul return the microwave saying that they did not allow returns on electronic merchandise. No, because the product is not different enough to support premium pricing. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. , a publication for people in the grocery, business, encouraged produce managers to stock up on the product. C. quality of in-store displays and packaging of private label brands has increased. A) comparing to exemplars Why is it so important to take complaints about service so seriously? These are all ways to leverage brand equity by charging a fee for others to use your brand name. It comes in several forms: the statement might be partly true, the statement may be totally true but only part of the whole truth, or it may utilize some deceptive element, such as improper punctuation, or double meaning, especially if the intent is to deceive, evade . e. The normal rules about promotion don't apply when you are dealing with services. Ben works 7.5 hours per day. D) technological advances for an attribute or benefit There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. D) announcing category benefits A brand positioning statement has to be powerful enough to make an impact, concise and catchy enough to remember, and true to your brand's identity. All of these statements about pricing in the not-for-profit sector are true. A global brand uses the same product formulation or service concept across multiple countries and cultures. C) clear similarity to the attributes of other brands e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? the goal of positioning is to ________. C) insensitivity D) insensitivity Creamer, sugar, stir sticks and cups are provided for a nominal fee. a. a. e. Generic branding, One of the ways to leverage brand equity is to engage in ____________ where you allow others to use your brand name for a fee or other compensation? e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? E) cast. ) b. Comparatives A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? D) image differentiation B) channel differentiation b. Empathy Which of the following statements is true? C. Consumers with true emotional loyalty have the strongest connection with the brand. Which one of the following statements about retailers and retailing activities is true? B) sensuality D) to globalize competitors' perceived points-of-difference Ravine Corporation purchased 30 percent ownership of Valley Industries for $90,000 on January 1, 20X6, when Valley had capital stock of$240,000 and retained earnings of $60,000. e. Post-purchase utility. A) Brand positioning A. c. Project an image for the product. 14) Which of the following was developed to guarantee that an organization's products conform to the customer's requirements? A) Berry's has an intensive training program for its customer-facing employees, to ensure a consistent service standard. Becker Brothers is handling 10 percent of the issue. A cobranding strategy might involve a licensing agreement. The first step in the personal branding process is to spend time figuring out who you really are and what you want from your life. \end{array} E) personal branding, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the time, place, and context of the brand story? Select one: d. Not-for-profits don't compete against each other. 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. A radio ad by the dairy farmers of Washington State stated that the milk produced in the state was of higher quality because of the way the farmers treat their cows. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. E) Points-of-divergence, The three criteria that determine whether a brand association can truly function as a point-of-difference are ________. C) realistic advantage b. Credence qualities B. quality of many private label products has improved. She went online and searched for several coffee services. Select all that apply. Select one: A) competitive points-of-parity How does FDA ensure generic medicines work the same as brand-name medicines? E) brand alliance, BMW's "The ultimate driving machine," American Express' "Don't leave home without it," New York Times' "All the news that's fit to print," and AT&T's "Reach out and touch someone" are all examples of ________. Which of the following is NOT a perceptual benefit of packaging? https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. Brand extension. A) language a. D) product differentiation She went online and searched for several coffee services. d. Credence Qualities E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. a. C) announcing category benefits C. Alliance or co-branding works best when the two brands are unrelated. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them. a. Is this business a good candidate for branding? She found three that provided equipment and made weekly deliveries of supplies. Jacky just bought a brand new Lexus automobile. C) service differentiation Packaging is not an important consideration in product strategy. E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel C) relying on the product descriptor Study with Quizlet and memorize flashcards containing terms like Which of the following does NOT accurately describe a brand-related term? C) points-of-inflection Frodo was using the ___________ approach to making his service seem "real"? A) personnel differentiation Which of the following statements about brand names is true? B. D) mystery National Brand, Producer brand Deposited amounts are later converted to Cruise Revenue as voyages are completed. self-expressive correct incorrect. 1. C)It is only important once a company is established. \textbf{Year} & \textbf{Ravine Corporation} & \textbf{Valley Industries} & \textbf{Ravine} & \textbf{Valley}\\ What the training program for employees was intended to accomplish. Which of the following is NOT an advantage of branding for consumer products? The appeal of recognized brand names is declining. a. If it helps to get your gears going, here are simple formulas you can follow to create a winning positioning statement: [Brand name] provides [benefit] because [compelling reason] for [target audience] with [specific need or want]. Changing an image is most necessary when: The following statements about private labels are true, except: c. Assurance During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. Which of the following statements about the branding guidelines for a small business is true? a. d. Intangibility E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. D) Straddle positioning It is always rational to prefer brand names over generic substitutes. O It is always rational to prefer brand names over generic substitutes O B . B) thoroughness E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. E) channel, Which of the following types of differentiation refers to companies effectively designing their distribution medium's coverage, expertise, and performance to make buying the product easier and more enjoyable and rewarding? B) points-of-parity that make up their brand positioning. D) the soap brand has global presence E) deliverability, Which of the following criteria relates to consumers seeing the brand association as distinctive and superior to relevant competitors? Apple is more than computers. A) relying on the product descriptor Each week the coffee service will deliver fresh coffee. B) differentiability True b. Select one: In terms of the goods-services continuum, this is an example of a ___________? In writing A) locate the brand in the minds of consumers to maximize the potential benefit to the firm B) discover the different needs and groups existing in the marketplace C) target those customers marketers can satisfy in a superior way D) collect information about competitors that will directly . . a. Fiction E) image differentiation, A company which can differentiate itself by designing a better and faster delivery system that provides more effective and efficient solutions to consumers is most likely using ________ differentiation. c. Integrated marketing communications is less important now than it was in the past. Which of the following statements about service marketing is TRUE? Carnival Corporation is the world's largest cruise line company. Which of the following is an example of image differentiation? Builds customer trust by becoming a true partner in their business. Tommy Hilfiger conveyed the brand's category membership by ________. Before you can measure the quality of a service, you need to understand? This is an example of defending the __________ of the brand? ith the development and maturity of digital marketing, which of the following statements is true? e. Service dominated offering, Arwen wanted to open a donut shop where customers could design their own donuts and have them made to order at the time. Stay Safe. Cooperative branding is the joint venture of two or more brands in one product. C) Competitive points-of-parity D)It is always part of a company's success. Which of the following best describes BR Chicken's value proposition? Select one: e. National Brand, Producer brand. a. B) Points-of-difference C. diversification. a. b. D) They can provide guidance about what ad campaigns to run and where and how to sell the brand. D. many consumers still perceive private labels as being inferior to manufacturer's brands. c. A warranty b. A. B) Barry's Oats, when you want nutrition and flavor. social media designer social media analyst influencer relations employee online community manager The Sherpani brand is a product leader in lifestyle bags for women. Packaging is not used to gain a competitive advantage. There was soft, relaxing music playing in the background. B. rejuvenating an image. Individual product branding B) services A) to point out competitors' points-of-difference A) image C) employee differentiation B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel. 37) Which of the following statements about brand equity is NOT true? C) points-of-inflection Which of the following statements about branding is. A) Category-based positioning A) comparability, authenticity, deliverability c. The retailer is a recognized brand End of story. A) services e. Inseparability. How to Write a Strong Brand Statement in 2022. Sorted by: 2. Select one: _______________ measures the difference between what a customer's expectation of service experience and the customers actual experience with the service? a. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. C) brand benefits She would like to open her shop across the street from college campuses, but there are already Starbucks coffee shops in all of these locations. The ad is an, 7. Implied Excessive branding. D) focusing on reliability Suppose that you wish to test to determine whether one method of teaching statistics is better than another. a. Which of the following describe spam? Which of the following is correct about examples of co-branding? E) points-of-inflection, Philip Morris bought Miller brewing and launched low-calorie beer, at a time when consumers had the impression that low-calorie beer does not taste as good as normal beer. CS Lewis Week 13: That Hideous Strength Review. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Select two. A half-truth is a deceptive statement that includes some element of truth. A) relying on the product descriptor B. 1) It carefully identifies market . C. brand extension. Creating a brand identity will require the following: 1. A) brand equity Select one: a. b. Most Relevant is selected, so some comments may have been filtered out. What are generic drugs? B) authenticity C) Competitive points-of-parity Uploaded By lawjieyin. e. Because for every customer who complains there are probably ten who had a similar problem and didn't say anything about it to you. Service Zone C) What brand is familiar often varies from one country to another. a. a. Invisibility C) identifying counter examples Generic branding a. c. The normal rules about pricing don't apply when you are dealing with services e. Joint venture, If customers purchase your product and find that it performs as well or better than they expected, they will be forming _______________ an important step in creating brand equity? It is highly popular in the group-oriented society of today. Gandalf opened a tobacco shop in the Haight/Ashbury District. E) points-of-inflection, Consumers might not consider a hand sanitizer truly a hand sanitizer unless they are gels designed to apply topically, contain alcohol that kills the germs present on the skin, and developed for use after washing hands or for those times when soap and water are not available. Warranties can be either expressed or implied. E) differentiability, authenticity, desirability, ) Which of the following criteria relates to consumers seeing the brand association as personally relevant to them?